BNEW Talent

BCOMPETITIVE
The Challenge of Retainning Talent in a Competitive Market
Talent retention has become one of the biggest challenges: in a market where opportunities are multiplying and competition is fierce, it’s no longer enough to simply retain employees—you have to earn their loyalty. The organizations that succeed are those that offer purpose, real growth, leaders who listen, and work experiences that foster a sense of belonging. In this context, talent retention is no longer just an HR policy—it has become a competitive advantage that directly impacts the business.
6 October 2026
12:00 h CEST
To follow all the BNEW Knowledge sessions via streaming,
please register on the BNEW Digital Platform.
PARTICIPANTS
MODERATOR
Ana García
President of Economics and Sustainability Committee
COL.LEGI D'ECONOMISTES DE CATALUNYA
SPEAKERS
Gema Guzmán
Talent Programs Director
FUNDACIÓN PRINCESA DE GIRONA
José Luis Lajusticia
Culture, Engagement & Professional Development Head
BBVA
Laia Parellada
HR Manager Spain & Portugal
EASYJET
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