BNEW Barcelona
       
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BNEW AI

BAI
AI in Business: From Investment to Impact
Artificial intelligence has become a key driver of growth, efficiency, and business competitiveness. This session will provide a practical perspective on how to turn AI investment into tangible business impact, accelerate its sustainable adoption, and create value across organizations of any size.
5 October 2026
10:00 h CEST
PARTICIPANTS
MODERATOR
Ricardo Oliver
Head of AI Transformation Spain
BBVA
SPEAKERS
David Martín
Chief Technology & Data Officer
PORTAVENTURA WORLD
Xavier Pérez
CEO
ZANIA DESIGN
Sandra Sieber
Professor in the Entrepreneurship Department
IESE BUSINESS SCHOOL
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